Page 13 - Bisiness Studies
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cost of sleeping instead of working is the   elements of entrepreneurship, accounting
           amount of money one could have earned      and fi nance, marketing, organisational
           if he or she had spent the time working.   studies, human resource management, and
           When making a decision, it is important    business operations.
           to consider the opportunity cost.
                                                      The importance of studying Business

                Exercise 1.2                          Studies
                                                      Business Studies provide insights into
             1.  Baraka is a secondary school student;  Studies is important:ONLY
                                                      the fundamental principles and dynamics
                he needs to buy a laptop for his school   that  shape the  world of business. Here
                activities. At the same time, he would   are some reasons why studying Business
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                like to buy a bicycle. However, he
                does not have enough money to
                buy both. If you were Baraka, what    Entrepreneurship and innovation: Business
                would you consider to make the right   Studies nurture an entrepreneurial mindset
                choice? why?                          by teaching how to identify opportunities,
                                                      create innovative solutions, and manage the
             2.  Your neighbour wants to open a       risks associated with starting and growing
                grocery store. With reasons, advise   businesses.
                him on the categories of goods he
                can sell.                             Understanding customer needs and
             3.  Shukuru works in the beverage        preferences: Business Studies help students
                industry and earns TShs 150,000       to realise and appreciate the role of business
                per month.  Her father retired from   in the provision of goods and services
                his work and decided to give her      which satisfy customers’ needs and wants.
                TShs 4,000,000 to start a business    Critical thinking and problem solving:
                of selling school shoes and quit the   Students develop critical thinking skills
                beverage industry.                    as they analyse business situations, make

                (a)  What is the opportunity cost     decisions, and solve complex problems
                    of Shukuru’s decision to start    related to management, marketing, fi nance,
                    a business?                       procurement, and operations.
                (b) Will Shukuru’s business meet      Global perspective: Business Studies often
                    consumer needs or consumer        explore international trade, globalisation,
                    wants? Explain your answer.       and cross-cultural communication, fostering

                                                      an understanding of how businesses operate
           The concept of Business Studies            in a globalised world.

           Business Studies is a multidisciplinary fi eld
           that deals with the principles of business,   Financial literacy: Studying business
           management, and economics. It combines     equips individuals with fi nancial literacy

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             Student’s Book Form One
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