Page 9 - Bisiness Studies
P. 9

Consumption                                of businesses are to provide individuals
           This is the act of using goods and services   with goods and services  that  satisfy
           to satisfy human needs and wants. In       their needs and wants, make goods and
           everyday  life, individuals  consume       services  that  are  not  produced  within  a
           different kinds of goods and services      given area available, create employment
           to  satisfy their  needs and wants. For    for people to reduce unemployment,
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           instance, people consume food to satisfy   and promote innovative  activities  that
           hunger, and  buy cars  for transportation.   improve delivery of goods and services.
           Moreover, individuals consume different    All these are done through combining the
           services provided by doctors, teachers,    various business processes to make the
           the military, taxi drivers, entertainers and   items that meet peoples’ demand.
           tourist guides.

           These  business processes (production,          Exercise 1.1
           distribution, exchange and consumption)
           ensure that  the product reaches  the       1.  Kamwendo owns a small shop
           fi nal  consumers.  However,  in  order  to
           understand them better, consider an             where he sells handmade shoes and
           example of a school uniform that a student      jewellery. He advertises his products
           wears:                                          at the local market and sometimes
             (a) The uniform was manufactured by           online through social media. Does
                a textile factory or business. This        Kamwendo’s small shop qualify as
                process is called the production phase.    a business? Explain reasons for your
             (b) It  was  then  transported  from  the     answer.
                factory or business to the market for   2.  Your aunt applied for a loan from a
                consumers. This process is called the      microfi nance institution with the aim
                distribution phase.                        of opening a restaurant. However,
             (c) Then someone visited the market and       the loan offi cer asked her to explain
                bought the uniform by offering the         the purpose of that business. Help
                seller some money. This process is         your aunt to explain her business
                referred to as the exchange phase.         purpose.

             (d) The student wears the uniform at      3.  Mwanakombo transported woods
                school. This process is called the         from Njombe last month. She used
                consumption phase.                         them to make different furniture.
                                                           Briefly, explain the business
           Purpose of a business                           processes that Mwanakombo needs

           The main goal of any business is to             to undertake for the furniture to reach
           generate profi t. However, other purposes        the fi nal consumers.


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             Student’s Book Form One
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