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Effective writing                             Academic Communication for Advanced Secondary Schools

                               Chapter Two: Effective writing
                Chapter Two

           Effective writing




          FOR ONLINE READING ONLY
             Introduction
             In writing, one does not only focus on getting precise message along but also
             in writing effectively. Effective writing entails a clear, concise, and engaging
             manner that resonates with the intended audience. It involves conveying message
             effectively, whether through an essay, a report, a letter or any other form of written
             communication. In this chapter you will learn how to write different sentences using
             appropriate punctuation marks, construct paragraphs using appropriate steps in
             writing texts and compose essays using appropriate structure. The competence
             developed in this chapter will enable you to produce clear, coherent, concise and
             impactful writing.



                       Think

                       What it takes to produce clear, coherent, concise and impactful writing.


           Effect writing has to be clear, accurate and concise. One has to set his/her ideas across
           in a way that the audience will use less efforts to understand. You should therefore strive
           to write in a straight way, focus your sentences appropriately and organize sentences
           logically in paragraphs with appropriate punctuation.
           Punctuation

           Punctuation refers to using symbols in language to organise or clarify meaning. The
           symbols used for punctuation include commas, full stops, question marks and quotation
           marks. In academic writing, correct punctuation can make the difference between a
           concise, easy-to-read work and a disjointed work that lacks a coherent sequence and is
           difficult to understand.


                       Exercise 2�1
              Write and punctuate two sentences for each of the following prompts.

                                  Prompts                          Punctuated sentences

              Create interrogative sentences with an
              exclamation mark.

              Form imperative sentences using quotation marks.



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           Student’s Book Form Five


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     Academic Communication.indd   15                                                    30-Jun-24   11:02:02 AM
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