Page 111 - Business_Studies_F5

Student's Book Form Five

Market assessment

Task 6.7

1. Use Table 6.6 to list the Key Success Factors (KSF) in line with your
business idea.
FOR ONLINE READING ONLY
Table 6.6: Key success factors
S/N List of Key Success Factors (KSFs)
1.
2.
3.
4.

5.

2. Use Table 6.7 to list the types of customers you are likely to serve and their
profiles or characteristics.
Table 6.7: Type of customers
S/N Customer type Profile or characteristics
1. Customer A
2. Customer B
3. Customer C

3. Use Table 6.8 to describe the profile of your competitors.
Table 6.8: Profile of competitors
S/N Competitor Strengths Weaknesses
1. Competitor A
2. Competitor B
3. Competitor C

4. Project your sales using Table 6.9 for at least three years. Remember to note
down all the assumptions used in projecting the sales. The forecast can be
both in quantity and value (TShs). The estimates of Year 2 can base on Year
1 likewise Year 3 may depend on Year 2.
Table 6.9: Sales projection
S/N Customer group Year 1 (Qty/TShs) Year 2 (Qty/TShs) Year 3 (Qty/TShs)
1. Customer A
2. Customer B
3. Customer C

Business Studies for Advanced Secondary Schools 102

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Business Studies FORM 5.indd 102 30/06/2024 19:02:38
Business Studies FORM 5.indd 102