Page 112 - Business_Studies_F5

Student's Book Form Five

Marketing plan

Task 6.8

1. Use Table 6.10 to state at least three marketing objectives that you are likely
Table 6.11: Marketing strategiesREADING ONLY
to achieve over a period of three years. The objectives may be in terms of
profitability, market share, awareness, price leadership, brand equity and
many others. Remember, they should be Specific, Measurable, Achievable,
Realistic and Time bound (SMART).

Table 6.10: Marketing objectives

Marketing objective (for example increase market share by 5% in
S/N
the year 20XX)
1.
2.
3.

2. Use Table 6.11 to identify your marketing strategies in the upcoming three
years in line with your proposed medium-sized business venture.
FOR ONLINE

S/N Marketing mix variable Year 1 Year 2 Year 3
1. Product strategies
2. Pricing strategies
3. Promotion strategies
4. Distribution strategies

3. Use Table 6.12 to state the amount of money you will use in implementing
the marketing strategies proposed in question 2.
Table 6.12: Marketing expenditure

S/N Strategies Year 1 (TShs) Year 2 (TShs) Year 3 (TShs)
1.
2.

3.
4.
Total marketing expenditure

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