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Student's Book Form Five

5. What are the key steps in the development of the business plan document?

6. Kimatare Enterprise Ltd. has embarked on producing bottled water. The business
is expected to be marketed widely in Dar es Salaam and Coast Regions. The
Company intends to target low and middle-income earners. The bottled water
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products are in different Stock Keeping Units (SKUs) including: 500ml,
1,000ml, 1,500ml, 1,700ml and 2,000ml. The distribution strategy will involve
strategic agents (operating on exclusivity rights), wholesalers, and retailers.
The targeted retailers include supermarkets, petrol station food marts, kiosks,
hotels and restaurants. The owner plans to launch the business in January next

year, however before the official launch, management has approached you and
would like to have more details on how the Business Model Canvas (BMC)
can help in conceptualising their business. Prepare and present the BMC based
on the information given and your experience.
7. Based on your experience in business planning processes, describe the following:

(a) The relationship between marketing plan and market assessment.
(b) The relationship between marketing plan and operations plan.
(c) The relationship between marketing plan and financial plan.

8. With examples, briefly describe the key components of a marketing plan section.

9. What would you include in developing a financial plan for your medium-sized
business?

Conducting a project in Business Studies

Select an area of your interest related to Business Studies, then design and
conduct a project.

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