Page 93 - Agriculture Form Two

Agriculture for Secondary Schools

Figure 5.11: Sorting and grading of round potato tubers

(a) Packaging: Net bag packaging
(nylon mesh bags) is recommended
for packing round potato tubers
FOR ONLINE READING ONLY
because they provide good ventilation
(Figure 5:12)

(b) Marketing
Effectively marketing potatoes
requires a combination of strategies.
Here are some of the strategies:
(i) Understand the potato market:
Conduct surveys to understand
consumer preferences, buying
habits, and trends.
(ii) Product differentiation: Promote
different varieties of round Figure 5.12: Potato packaging net
potatoes and their specific uses.
It is important to offer convenient
packaging sizes for various
consumer needs.

(iii) Branding and messaging: Convince the market by creating a story
about the potatoes and highlighting, e.g., health benefits and organic
certification. Showcase how potatoes can be prepared – baked, mashed,
fried, roasted, etc.
(iv) Marketing channels: Use platforms like Instagram, Facebook, and
WhatsApp to reach a large audience.

(v) Partnerships and collaborations: You can collaborate with restaurants
and catering service providers to feature potatoes in their dishes.
(vi) Promotions and events: Offer discounts and participate in farmers’
markets to engage directly with consumers.

(vii) Advertising: Create and use online food blogs and social media accounts.
Also, posters can be fixed strategically to reach a broader audience.

Student’s Book Form Two 85

04/10/2024 18:07
Agriculture form 2.indd 85 04/10/2024 18:07
Agriculture form 2.indd 85