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Academic Communication for Advanced Secondary Schools Making academic presentations

Banners
The term ‘banners’ can have multiple meanings depending on the context. In marketing
and advertising, banners typically refer to large graphic displays used for promotional
purposes. They can be used in various outdoor settings, including retail stores, trade
exhibitions, conferences on buildings, roadsides, or trade shows to attract customers
and raise brand awareness. In academic setting, banners are used for almost a similar
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purpose, promotion or branding. For example, they can display school’s or any other
academic institution’s name and logo during ceremonies, events. In a school context, they
can also be used to advertise important announcements, special events, and academic
programs to the school community.

Figure 5�2: A school banner
Logos
A logo in an academic setting is a visual depiction of
school, college or university. A logo gives academic
institutions a visual identity that contributes to their
credibility and recognition. Academic logos are frequently
used in publications, websites, promotional materials,
and official documents related to the school or any other
academic institute. A logo is often designed to be easily
recognisable and memorable. A key element of a logo for
an institution can vary depending on the specific goals,
values and nature of the institution. However, some Figure 5�3: A school logo
common elements are often considered essential in creating a meaningful and effective
institutional logo. Even with that, a symbol or icon representing the institution’s identity
or core values is the main element of a logo. It could be a unique shape, an abstract
design, or a stylized representation of an object relevant to the institution.

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