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Making academic presentations Academic Communication for Advanced Secondary Schools

What to consider in creating posters, banners and logos for academic purposes
You have to take into consideration a number of things when planning to create a poster or
banner for academic purposes. Think of a situation where you are tasked by your school
to prepare a poster for a particular school or subject club event or project, a banner for
advertising an upcoming inter-class or inter-school academic competition or a new logo
for your school. The following are among what you should consider:
FOR ONLINE READING ONLY
(a) Defining the purpose
Establish the goal for the poster or banner to ensure your target audience understands
the message you want to disseminate. For example, ask yourself if the goal is to
spread knowledge, create awareness, or endorse an event.
(b) Identifying the target audience

Recognise the preferences, interests and demographics of the target audience. Your
audience could be your peer students, teachers, parents, students from another schools
or just the general public. Using this knowledge, you can effectively tailor your
design and message to resonate with them.
(c) Collecting information

Gather all the data and materials you are supposed to use on the poster, logo or
banner. These data and materials could contain information about the event, essential
messages, pictures, logos and contact details. Make sure the information is precise
and concise.

(d) Layout planning
Sketch a rough layout of your poster, banner or logo. Consider the placement of
images, text, and other elements. Plan for an eye-catching focal point and a clear
visual hierarchy that guides the viewer’s attention.
(e) Digital drafting

Once you have a selection of promising hand-drawn sketches, transfer them to digital
software. Refine and develop the most promising ideas digitally, experimenting
with colours, shapes and typography. This stage helps to create a more polished and
professional representation of the concepts.
(f) Review and feedback

Share the initial concepts of a banner, poster or logo with your teachers, peers
or other relevant people for feedback. Consider their input and suggestions for
improvement. Iteration and refinement are essential at this stage to ensure the final
creation captures the envisaged product.

(g) Refinement and iteration
Based on the feedback received, refine the chosen concept further. Experiment with
different variations, colour palettes and typography options. Consider how the poster,
banner or logo will appear in different sizes and formats.

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