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Agriculture for Secondary Schools

industry in your area. This will help you to identify emerging opportunities for
your enterprise to pursue. Market research is also important as it will allow you to
understand better your planned enterprise and how to best serve your customers.
You can begin market research by analysing customer needs and determining how to
create products and services to meet the identified needs. You can then set goals for
your enterprise, which may include revenue targets and production goals you want to
achieve for both short and long term. Thereafter, you can design strategies and action
plans to reach the set revenue and production goals, including necessary resources.
Figure 3.1 presents some physical and financial factors to consider in planning for
livestock enterprise. These factors are further elaborated in the subsequent sections.

Planning for livestock enterprises

Physical Financial
factors factors

Suitable livestock type Production costs

Suitable breed
Variable costs Fixed costs
Suitable system

Suitable housing Yields Prices

Control of diseases
and parasites Revenues

Proper feeding

Proper breeding

Proper harvesting,
handling, processing
& marketing of
produce/product(s)

Profitable livestock enterprises

Figure 3.1: Factors to consider in planning for livestock enterprises

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