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Business Studies for Secondary Schools
Table of Contents
Abbreviations and Acronyms ..................................................................................iv
FOR ONLINE READING ONLY
List of Figures ...........................................................................................................vi
Acknowledgements ..................................................................................................vii
Preface .......................................................................................................................viii
Chapter One: Marketing ........................................................................................ 1
The concept of marketing ..................................................................................... 1
The concept of marketing mix ............................................................................. 4
E-marketing for small businesses ......................................................................... 19
Chapter Two: The policy and regulatory environment governing small
businesses in Tanzania ................................................................... 30
Roles of government and non-government agencies in governing
small businesses in Tanzania ................................................................................ 31
Policies that promote small businesses ................................................................ 35
Laws and by-laws guiding small businesses ........................................................ 37
Chapter Three: Small business registration in Tanzania .................................... 46
The concept of business registration .................................................................... 47
Types of licences and certificates for small businesses ........................................ 48
Procedures for registering a small business ......................................................... 54
Sanctions for non-compliance .............................................................................. 58
Chapter Four: Business planning .......................................................................... 65
The concept of business planning ........................................................................ 65
Components of a business plan ............................................................................ 70
Chapter Five: Business ethics ................................................................................ 86
The concept of business ethics ............................................................................. 86
Glossary .................................................................................................................... 98
Bibliography .............................................................................................................103
iii Student’s Book Form Three
