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Business Studies for Secondary Schools
List of Figures
Figure 1.1: The marketing mix (7Ps) ........................................................................ 5
FOR ONLINE READING ONLY
Figure 1.2: Outdoor advertisement ...........................................................................13
Figure 1.3: Some types of e-marketing strategies .....................................................20
Figure 3.1: Thoughts on the organs responsible for registering businesses ..............49
Figure 3.2: Samples of business name registration certificates ................................50
Figure 3.3: Samples of TIN certificates ....................................................................51
Figure 3.4: Samples of tax clearance certificates ......................................................51
Figure 3.5: A sample of a class A business licence ...................................................52
Figure 3.6: Samples of business licences issued by LGAs .......................................53
Figure 4.1: Reflection of a business planning process ..............................................66
Figure 4.2: An entrepreneur thinking about key issues of the business ....................67
Figure 4.3: A summary of the logical flow of components of a business plan .........73
Figure 5.1: Ethical principles ....................................................................................88
Student’s Book Form Three vi
