Page 46 - BUSINESS STUDIES FORM 5

Student's Book Form Five

Guidance on the Task 6.7
Guide every student to conduct a market assessment as follows:
(a) Use Table 6.6 to list the key success factors in line with their
business.
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(b) Use Table 6.7 to list the types of customers that their businesses
could serve and their profiles.
(c) Use Table 6.8 to describe the profile or characteristics of
competitors of at least three businesses.
(d) Project the sales of business using Table 6.9 for at least three
years.

(e) Use any appropriate method to guide the students to present
their responses to every item before moving to the next.

Guidance on the Task 6.8
Guide every student to develop a marketing plan as follows:

(a) Use Table 6.10 to state at least three marketing objectives they
will achieve over three years.

(b) Use Table 6. 11 to identify the marketing strategies they will
employ in the upcoming three years in line with the proposed
medium-sized business.

(c) Use Table 6.12 to state the amount of money they will use in
implementing the marketing strategies proposed in part (b).

(d) Use any appropriate method to guide the students to present
their responses to every item before moving to the next.

Guidance on the Task 6.9
Guide every student to develop an operation plan for the business as
follows:
(a) Use Table 6.13 to respond to the questions provided on the
operation resources.

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