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Student's Book Form Five

as well as operations. Such agents are Promotion Authority (ZIPA), and Micro,
categorised into two groups namely: Small and Medium Industrial Development
government agents and non-government Agency (SMIDA). Non-government agents
agents. Some of the government agents that supporting business start-ups in Tanzania
support business start-ups include Local include Tanzania Private Sector Foundation
Government Authorities (LGAs), Tanzania (TPSF), Tanzania Chamber of Commerce,
FOR ONLINE READING ONLY
Investment Centre (TIC), Tanzania Industry, and Agriculture (TCCIA),
Revenue Authority (TRA), Small Industries Zanzibar National Chamber of Commerce
Development Organisation (SIDO), (ZNCC), and Tanzania Association of
Fair Competition Commission (FCC), Micro-Finance Institutions (TAMFI). Some
Tanzania Trade Development Authority of these agents are explained in chapter
(TanTrade), Zanzibar Investment and four.

Activity 1.2

Read the following case, and answer the questions that follow.
Micaela is a young entrepreneur living in Dar es Salaam. She has always been
concerned about environmental sustainability and renewable energy. One day, while
visiting rural areas outside the city, she noticed substantially limited electricity
access, with many households relying on candles and kerosene lamps for lighting.

Inspired by this observation and driven by her passion for green energy, she decided to
start her own business focusing on providing solar-powered solutions. She envisioned a
business that would not only address energy challenges but also promote environmental
conservation and economic empowerment.

Micaela began her journey by researching solar technology, market demand, and
rural consumer needs. She also reached out to potential customers to gather feedback
and validate her business idea. With a clear vision, she solicited funding to kick-start
her business. She pitched her business idea to some investors in Dar es Salaam,
where she presented her market research findings, revenue projections, and social
impact goals.
Impressed by Micaela’s passion and business acumen, a group of angel investors
agreed to provide seed funding to support her start-up. Micaela set out to establish
her business operations with funds secured as shown in Figure 1.2. She partnered
with solar equipment suppliers in the city, recruited a team of technicians, and set
up a small office and warehouse in Kigamboni Dar es Salaam. She also designed a
marketing strategy to raise awareness about her products among rural communities.

Business Studies for Advanced Secondary Schools 6

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