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Student's Book Form Five

FOR ONLINE READING ONLY

Figure 1.2: Micaela’s solar electric business

As Micaela’s business gained momentum, she started selling solar-powered lighting;
through her official online social media kits; to households in different parts of
Dar es Salaam city as well as some neighbouring towns such as Kibaha, Mlandizi,
Kisarawe, Mkuranga, and Bagamoyo. Her products were well-received and accepted
as they offer families a clean, affordable, and reliable source of lighting. She also
introduced innovative payment options to make the products more accessible to
low-income customers.

Over time, Micaela’s start-up grew fast, expanding its product offerings and
geographical reach. The business attracted the attention of international investors
interested in funding its expansion plans. With additional funding and strategic
partnerships in place, Micaela’s start-up continued to scale its operations throughout
Tanzanian regions, bringing light and opportunity to more communities. It also
expanded across East Africa.

7 Business Studies for Advanced Secondary Schools

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Business Studies FORM 5.indd 7
Business Studies FORM 5.indd 7 30/06/2024 19:02:29