Page 28 - Bisiness Studies_Form_3

Business Studies for Secondary Schools

E-mail Influencer
marketing marketing

Content Viral marketing
marketing
FOR ONLINE READING ONLY

E-marketing Mobile marketing
Social media
marketing strategies

Pay per click Radio and TV ads

Search engine optimisation Electronic billboards
Figure 1.3: Some types of e-marketing strategies

Features of e-marketing

E-marketing comes with several unique features that make it an essential tool for small
businesses:
(a) Cost-effective: Compared to traditional marketing, e-marketing requires less
investment but can generate high returns.

(b) Targeted advertising: Businesses can reach specific demographics based on age,
location, interests, and behaviour.

(c) Interactivity: Two-way communication through social media and e-mail fosters
customer engagement and loyalty.

(d) Measurable results: Analytics tools provide insights into campaign performance,
customer behaviour, and Return on Investment (ROI).

(e) Automation: E-mail marketing, chatbots, and digital advertisements can be
automated to save time and improve efficiency.
(f) Global reach: Even small businesses can expand their audience beyond local
markets through digital channels.

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