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Business Studies for Secondary Schools

strategies based on trends, customer preferences, and market changes. Whether it’s
launching a new product, running a limited-time promotion, or responding to customer
feedback, e-marketing allows businesses to be agile and responsive.
In summary, e-marketing is essential for small businesses aiming to grow, compete,
and succeed. It offers cost-effective and measurable solutions that enhance customer
engagement and increase sales. By leveraging e-marketing strategies, small businesses
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can establish a strong online presence, reach a wider range of potential customers, build
lasting customer relationships, and achieve long-term business success.

Activity 1.10

For the business idea you thought about in Form Two or any other that you are
currently interested in, create a poster to promote your product via social media with
the message and details you want potential customers to know.

Exercise 1.6

1. How can small businesses in Tanzania use social media platforms to reach their
target customers while practising good netiquette in advertising?
2. In the context of Tanzania, what are the challenges small businesses might face
when implementing e-marketing?

Business biography
A business biography or profile is a short, compelling summary that introduces a
business, its mission, values, and key offerings to potential customers, partners, and
stakeholders. It provides an overview of the business’s history, purpose, and unique
aspects that differentiate it from competitors. A well-written business biography helps
establish credibility and creates a strong brand identity.
Elements of a business biography
The following are some of the key elements of a business biography:

Business name and introduction: Clearly state the business’s name and a brief overview
of what it does.

Vision and mission statement: Describe the business’s purpose, goals, and the impact
it aims to create.
Products or services offered: Highlight the key products or services the business
provides.

Student’s Book Form Three 22