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Business Studies for Secondary Schools
6. Pricing methods are techniques 12. E-marketing features include cost-
companies use to assign prices effectiveness, targeted advertising,
to their products. The common interactivity, measurable results,
methods are cost-based, customer- automation, and global reach.
based, and competition-based.
7. Promotion mix refers to the 13. A business biography is a summary
FOR ONLINE READING ONLY
elements used by a business to that introduces a business,
communicate with customers and highlighting its mission, values,
other stakeholders. These include and key offerings. It helps establish
advertising, personal selling, sales credibility, create a strong brand
promotion, public relations, and identity, and connect with customers.
digital marketing.
8. Advertisement consists of non- Revision exercise
personal forms of communication
conducted through paid media under 1. Choose the correct answer among
clear sponsorship. Advertisements the given alternatives in questions
can be printed, broadcast, outdoor, (i) to (x) and write its letter in your
or digital.
9. Public relations involve activities that exercise book.
intend to maintain good relationships (i) What is the primary goal of
with the public, normally business marketing?
stakeholders, such as customers, (a) Create products.
suppliers, government, employees, (b) Advertise products.
local communities, and investors. (c) Satisfy customer needs and
10. E-marketing refers to the use of
digital channels such as websites, wants.
social media, email, and search (d) Increase the cost of products.
engines to promote products or
services, engage customers, and (ii) One of the following is NOT a
increase sales. marketing mix component. Which
11. E-marketing strategies that small one is it?
businesses can use to enhance their (a) Product.
business online include SEO, social (b) Price.
media marketing, email marketing,
content marketing, pay-per-click (c) Promotion.
advertising, affiliate marketing, (d) Profit.
electronic billboards, influencer
marketing, viral marketing,
mobile marketing, radio and TV
advertising.
27 Student’s Book Form Three
