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Business Studies for Secondary Schools
(iii) Identify an example of a promotional (vii) The main purpose of market
strategy from these options. segmentation is to .
(a) Increasing product price. (a) Increase the overall cost of
(b) Running a television production.
advertisement. (b) Divide a market into smaller,
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(c) Changing the product’s design. manageable groups with
(d) Improving product quality. similar needs.
(c) Create one product for all
(iv) Name the marketing strategy that customers.
uses search engines to boost a (d) Lower the product price.
business’s online visibility. (viii) Choose a characteristic of digital
(a) Content marketing. marketing from these options.
(b) Social media marketing. (a) High cost for advertisers.
(c) Search Engine Optimisation. (b) Limited reach.
(d) Email marketing. (c) Immediate feedback and
measurable results.
(v) What is the term that describes the (d) Not suitable for small
value of a product based on how businesses.
well it meets customer needs? (ix) W hat does “branding” primarily
(a) Market share. focus on?
(b) Product profit. (a) Designing a product.
(c) Product quality. (b) Creating a unique identity
for a product or business.
(d) Customer loyalty. (c) Lowering the price of a
product.
(vi) Select the option that represents an (d) Increasing product sales.
example of direct marketing.
(a) Social media advertisements. (x) Select the option that best
(b) Sending promotional emails to describes the concept of customer
customers. loyalty.
(c) Running TV commercials. (a) Purchasing products at lower
prices.
(d) Displaying a product in a store (b) Repeatedly buying from the
window.
same brand or business.
(c) Spreading negative word-of-
mouth.
(d) Frequently switching brands.
Student’s Book Form Three 28
