Page 37 - Bisiness Studies_Form_3

Business Studies for Secondary Schools

2. Match the explanation of the concepts used in marketing in group “A” with
the corresponding concept in group “B” and write its letter beside the item
number in your Business Studies revision exercise book.

Group A Group B

FOR ONLINE READING ONLY
(i) A key element of the marketing mix that A. Branding
determines the product’s availability to B. Product
customers at the right time and place. C. Promotion
(ii) A strategy aimed at building and D. Marketing mix
maintaining relationships with customers E. Place
through continuous engagement. F. Personal selling
(iii) The combination of factors a business G. Social media marketing
uses to attract customers, such as price, H. Public relations
product, and promotion. I. Customer loyalty
(iv) A system of visual, verbal, and emotional J. Sales promotion
elements that distinguishes one product K. Target market
or business from others. L. Market research
(v) A promotional tool that encourages M. Price
immediate purchase through discounts N. Direct marketing
or offers.
(vi) A method of marketing through online
platforms.
(vii) The research is done to gather information
about customers, competitors, and market
trends to improve business strategies.
(viii) A tool that encourages immediate
purchase through discounts or offers.
(ix) The act of influencing and convincing
customers to buy products or services
face-to-face.

3. How can small businesses use e-marketing to expand their reach, engage with
customers, and increase sales?

4. Explain the concept of the marketing mix and how it helps to attract customers in
Tanzania’s local market.
5. You are a Marketing Officer in a business dealing with consumer products. Explain
how the knowledge of marketing may help you in performing your responsibilities.

6. Why is personal selling considered important to sellers and buyers?

29 Student’s Book Form Three