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Business Studies for Secondary Schools
(iv) Customise your profile by Skills lab activity
adding essential details such Explore a business in your local area,
as your business location, or speak to a business owner with a
contact information (phone business that is underperforming due to
number, email), and links to poor marketing strategies. Analyse the
FOR ONLINE READING ONLY
your website or other online reasons behind its underperformance
platforms. and suggest at least two ways to
(c) Upload (copy and paste) your improve its marketing efforts. Create
two marketing campaigns that the
final business biography into the business can use to better market
bio/about section of your social its products to customers. Be sure to
media profile; and
create a campaign for the business,
(d) Optimise your biography by adding including e-marketing materials,
relevant hashtags and keywords pricing strategy, and a personal sales
that will help customers find your pitch.
business easily.
Project activity
As aspiring business owners with many
Exercise 1.7 business ideas, your goal is to explore
1. What is the primary purpose of which ideas are most viable in your
a business biography, and how local community and how best to market
does it help in building a strong your goods or services. This project will
brand identity? guide you through marketing research,
2. How does providing contact analysis, planning, and action just like
information and social media real entrepreneurs do.
links in a business biography help
in customer engagement? Step 1:
3. Imagine you are working on a (a) Identify three different business
marketing campaign for your ideas you would like to start. Ensure
business. Your manager asks you they are practical in your area (for
to write a biography that enhances example, snacks, crafts, jewellery,
the business’s credibility. What farming, and beauty services).
key points would you include to (b) Find at least one existing business
ensure that the biography makes in your community for each of
the business appear professional your three ideas and observe how
and trustworthy? those businesses operate and how
customers behave.
25 Student’s Book Form Three
