Page 92 - Bisiness Studies_Form_3
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Business Studies for Secondary Schools
2. Match the concepts and components of a business plan from Group A with the
letter corresponding to their correct explanation in Group B by writing the letter
beside the concept or component number in your Business Studies revision
exercise book.
Group A Group B
FOR ONLINE READING ONLY
(i) Business plan A. A detailed description of the target
(ii) SWOT analysis customers and the best ways to
(iii) Executive summary reach them.
(iv) Financial projections B. A summary that provides an
(v) Marketing strategy overview of the business, its goals,
(vi) Target market and strategies.
(vii) Operational plan C. A section that forecasts the
(viii) Revenue model company’s income, expenses, and
(ix) Risk management profitability.
(x) Market research D. A tool used to analyse a
business’s strengths, weaknesses,
opportunities, and threats.
E. A comprehensive plan outlining
how daily operations and tasks will
be managed.
F. A plan detailing a business’s
revenue streams and how it will
generate income.
G. A detailed study of the industry,
competitors, and potential customers
to understand market conditions.
H. A comprehensive document used
to outline a business’s objectives,
strategies, and financial plans.
I. A strategy for identifying, assessing,
and addressing risks that could
negatively affect the business.
J. The group of consumers a company
aims to serve with its products or
services.
Student’s Book Form Three 84
