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Student's Book  Form Five


          Ease  of  securing  finance: An  already   Risk from other franchises: Failure of one
          established brand in franchising makes     franchise may cost other franchises as
          it relatively easier to secure finance from   the investor may lose an entire chain of
          lenders due to brand awareness.            investments due to poor image of any one

          Less risk of failure: Since the franchisee   of the franchises.
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          operates a business that has been tested   Lack of financial privacy: The franchise
          already in the market and has a known      agreement will likely stipulate that the
          brand, all these create a favourable business   franchisor can oversee the entire financial
          environment for a franchisee to succeed.     ecosystem of the franchise.  This lack
          Training offered to franchisee: Training   of financial privacy can be seen by the
          provided by the franchisor compensates     franchisee as a disadvantage. However, it
          for the need for experience.               may be less of an issue if financial guidance
                                                     is welcomed.
          Disadvantages of franchise
          The following are the disadvantages of       Activity 2.3
          the franchise:                              Use any reliable source to identify
          Little room for creativity: Franchisees are   franchises available in Tanzania and
          not entirely in control of their businesses,   explore the benefits of those franchises
          they cannot make decisions on producing     to the community and economy.
          or delivering products the way they prefer
          without approval by the franchisor.

          Higher initial cost: The initial cost in most    Exercise 2.3
          franchising agreements is relatively high.   1.  How  does  franchise  differ  from
          This may be a disadvantage for small           other forms of business unit?
          businesses as they need to meet some        2.  Describe the challenges encountered
          compliance costs in the country where the      by franchises in Tanzania.
          franchisor needs to operate in.

          Potential for conflict: While one of the
          benefits  of  owning  a  franchise  is  the
          network of support received from the       Joint ventures
          franchisor, it also has the potential for   Joint venture is when two or more
          conflict. This is because any close business   companies form or create a single legal
          relationship can result in misunderstanding,   entity in which each party owns shares in
          especially when there is an imbalance of   the newly formed company. It is aimed
          power among the parties involved. At times   at pursuing a common goal for a specific
          the parties may not be able to get along in   period where the enterprise’s risks and
          such circumstances.                        rewards are also shared according to




     Business Studies for Advanced Secondary Schools  26


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