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Student's Book  Form Five


          agreement by the involved parties.         Access to advanced technology: By
          Motivation for forming a joint venture     entering into joint ventures, companies get
          includes business expansion, product       access to various techniques of production,
          development, and product expansion into    marketing, and doing business, which
          new markets, particularly internationally.   decrease the overall cost and also improve
          A joint venture provides the business with   the quality of products.
        FOR ONLINE READING ONLY
          several benefits including more financial   Dissolution: Once the term or purpose of
          resources, more management capacity,       the joint venture is complete, the agreement
          more technical know-how, access to         comes to an end, and the accounts of
          well-established markets, and means of     the co-ventures are settled as when it is
          distribution.                              dissolved.

          Features of joint ventures                 Advantages of joint ventures

          The following are the features of joint    The following are the advantages of joint
          ventures:                                  ventures:
          Agreement: Two or more companies agree     Access to new markets: A joint venture
          to  undertake  a  business  for  a  definite   agreement provides an opportunity to
          purpose and are bound by it.               access new markets and distribution

          Joint control: There exists a joint control   networks. This in turn enhances sales of
          of the co-ventures over business assets,   the products rendered by the new joint
          operations, administration, and even the   venture firm.
          venture.                                   Enhance business growth: Joint venture
          Pooling of resources: Firms in the joint   arrangement helps businesses to grow
          venture pool their resources, which help   faster, increase productivity, and generate
          in large-scale production including capital,   greater  profits  as  it  brings  companies
          manpower, technical know-how and           together with their resources including
          expertise.                                 networks.

          Sharing of profit and loss: The co-ventures   Provides access to more resources: When
          agree to share the profits and losses of   two or more companies agree on a joint
          the business in an agreed ratio mostly     venture, it means they are pooling together
          depending on the amount of capital         the resources including technology and
          contributed by each party. The computation   staff to an established venture. This is
          of the profit and loss is usually done at the   advantageous in combining expertise,
          end of the business venture.  However,     knowledge, and technology in offering
          where the business continues for a long    better services.
          duration, the profit and loss are calculated   Flexibility: Being a temporary contract
          and shared annually.                       between participating companies, a joint




                                                  27        Business Studies for Advanced Secondary Schools



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