Page 197 - Agriculture_Form_3

Agriculture for Secondary Schools

Table 9.5: Comparison of key marketing features of milk products
Cooling Marketing
Product Shelf life Common buyers
needed? advantage

Homes, shops, and Easy to sell but
Milk Short Yes
FOR ONLINE READING ONLY
milk vendors spoils fast
Families, milk Local demand,
Mala Medium Preferably
vendors low cost

Youth, shops, Popular, can be
Yoghurt Medium Yes
households, flavoured

Light Easy to store and
Butter Medium Bakers, homes
cooling transport
Ghee Long No Shops, households Long shelf life

Short - High value;
Cheese Yes Canteens, families
Medium limited supply

Activity 9.15
Carryout the following task:
1. Choose one milk product you know how to make. It can be fresh milk, mala,
yoghurt, butter, ghee, or cheese;

2. Prepare the product or use a clean container to create a sample. Make sure it
looks neat and presentable;

3. Design a label for your product. On the label, write: the name of the product,
the date it was made, and how to store it properly;
4. Decide how much you would sell your product for. Think about the cost of
making it and how much people in your area can pay;

5. Choose a place where you could sell your product. It could be in your village,
school, or market. Write down why this place is a good choice;

6. Write a short message or slogan to help you sell your product. You can write
it on a small poster to show to your customers; and
7. Practise how you would tell a customer about your product. Say: what the
product is, how it is used, how much it costs, and why someone should buy
it?

188 Student’s Book Form Three

17/09/2025 14:12
AGRICULTURE F3.indd 188
AGRICULTURE F3.indd 188 17/09/2025 14:12