Page 102 - Bisiness Studies_Form_3
P. 102
Business Studies for Secondary Schools
Project Activity (e) Provide a clear explanation of
As a business leader who wants to how the initiative will benefit
impact your school or community the business.
positively, your challenge is to create a (f) Initial ideas on how the
realistic CSR initiative that will benefit initiative could be implemented
FOR ONLINE READING ONLY
both the business (real or imagined) and measured.
and the people it serves. (g) Consider any potential ethical
1. Describe the type of business challenges and how they will
involved in the CSR (individual or be addressed.
group).
2. Explore the local challenges or
needs faced by the community that Chapter summary
the business could support and what
they impact (people, planet, profit). 1. Business ethics refers to the moral
3. Explain how you brainstormed or principles and standards that guide
narrowed down what you need to the behaviour of individuals and
focus on and why. organisations in the business
4. Create an actionable CSR initiative world.
proposal, considering whether it:
(a) Genuinely addresses the 2. Business ethics ensure honesty,
community’s needs, how they fairness, and responsibility in
can be sustained over time, business operations. Ethical
and how you measure success businesses build trust with
or impact. customers, employees, and society,
(b) How will you involve leading to long-term success.
stakeholders or community 3. CSR is the commitment of
members? businesses to contribute positively
5. Your CSR proposal presentation to society beyond making profits.
should include: 4. CSR includes environmental
(a) Name of the chosen business conservation, community
sector and a specific business. development, and ethical business
(b) The specific social or practices. It improves the company’s
environmental need being
addressed. public image, strengthens customer
(c) A detailed description of the and community relationships,
proposed CSR initiative. helps businesses attract and retain
(d) Provide a clear explanation of employees, and contributes to long-
how the initiative will benefit term sustainability.
the community/stakeholders.
Student’s Book Form Three 94
