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Business Studies for Secondary Schools
(v) Honesty is essential in a business because it:
(a) Tricks customers into buying products.
(b) Helps build trust and loyalty with customers.
(c) Enables you to avoid competition.
(d) Hides mistakes from customers.
2. Match the descriptions of the ethical concepts from Group A with their
FOR ONLINE READING ONLY
corresponding concepts in Group B by writing the letter beside the description’s
number in your Business Studies revision exercise book.
Group A Group B
(i) The moral standards that guide A. Honesty
business conduct and decision- B. Business ethics
making. C. Corporate Social Responsibility
(ii) A business gives free financial D. Promise-keeping
literacy training to customers E. Commitment to excellence
F. Fairness and respect
before giving loans. G. Abiding by the law
(iii) A business monitors its suppliers H. Brand Awareness
to ensure they do not use forced I. Negative ethical dilemma
labour. J. Transparency
(iv) The act of fulfilling commitments K. Environmental safeguarding
and keeping business promises. L. Improved public image
(v) Treating customers and employees M. Tax compliance
fairly and respectfully. N. Accountability
(vi) Selling expired goods to avoid O. Whistleblowing
P. Ethical leadership
financial losses despite knowing
it’s harmful to customers.
(vii) Choosing to pay for safe waste
disposal instead of polluting the
environment.
(viii) A business or an organisation
runs weekly training to improve
staff productivity and skills.
(ix) The principle that businesses
should obey laws, rules, and
regulations.
(x) The positive perception the public
holds of a business due to its
ethical actions.
Student’s Book Form Three 96

